A day after Nike unveiled its new “Just Do It” ad campaign featuring former NFL player Colin Kaepernick, several Americans shared photos and videos of them burning Nike merchandise as a sign. of protest.
Kaepernick, a former San Francisco 49ers quarterback, drew attention for kneeling during the American Anthem in the 2016 NFL season. He was protesting the way the state police treated people of color. Since then, he has knelt in protest in several other matches.
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Kaepernick was later abandoned by his team and was not recruited by any other team, as the NFL even issued new guidelines against players protesting during the anthem. Nike shares fell on Tuesday after the ad was published as part of the 30th anniversary of the “Just Do It” slogan.
– Colin Kaepernick (@ Kaepernick7) September 3, 2018
Nike’s new ad campaign not only featured the footballer, but also hinted at Kaepernick’s political stance with his slogan: âBelieve in something. Even if it means sacrificing everything.
Clearly unhappy with the sports brand, many people posted photos and videos of them burning the company’s products on social media, using the hashtags #boycottNike and #justburnit.
US President Donald Trump has also criticized the campaign. “I think this is a terrible message that (Nike) is sending and the goal for them to do it, maybe there is a reason they are doing it,” Trump told the Daily call.
– AlterAtYeshiva (@alteratyeshiva) September 4, 2018
First the @NFL forces me to choose between my favorite sport and my country. I chose the country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American flag and the national anthem become offensive? pic.twitter.com/4CVQdTHUH4
– Sean Clancy (@ sclancy79) September 3, 2018
– John Rich (@johnrich) September 3, 2018
However, there are others who are quite amused by the way people react. While some backed Kaepernick, saying his protest was no disrespect to the flag or the country, others joked that the people who burn their Nike products made no difference to the company because they had them. already purchased.
– VÃ©ronique (@PWLaVese) September 5, 2018
– Dana Alexandre (@Comedandana) September 5, 2018
– Sarah Manyame (@Sasywalia) September 5, 2018
Is a peaceful demonstration by definition a respectful act? – @ Kaepernick7 @Nike Keep it up #JustBurnIt brigade, at the end of the day, you only hurt yourself by destroying something you have already paid for and in doing so, you further expose the manifestation. pic.twitter.com/J6Bgcs3p2u
– Garry Abbott # StandUp4Brexit (@GarryAbbott) September 5, 2018
The #BoycottNike just caught my attention.
Are you burning shoes you’ve already bought? Which Nike already has your money for?
So they have your money and you have no shoes. @Nike thank you for your campaign donation
– Twidmife RM (@Twidmife) September 5, 2018
– Manolo Salinas (@EsManoloSalinas) September 5, 2018