In every hypebeast’s dream collaboration, Virgil Abloh and Nike have joined forces for a new line of sneakers.
Nike called on designer Off-White to recreate 10 of their most iconic shoe styles for a project dubbed “The Ten”. Bringing his distinct streetwear aesthetic to the table, Abloh has reimagined Nike classics like the Air Jordan I, Air Max 90, Air Force 1 Low, Converse Chuck Taylor and more.
“What we’re talking about here is bigger than sneakers, it’s bigger than design culture. It’s nothing less than cutting edge design. These 10 shoes broke the barriers of performance and style. To me, they’re on the same level as a sculpture of David or the Mona Lisa. You can debate them as much as you want, but they mean something. And that’s what’s important Abloh said in a statement shared by Nike.
The ten styles are separated into two themes, “Revealing” and “Ghosting,” the first featuring classic open-cut designs and the second featuring translucent rods for a more futuristic vibe. The sneakers may vary slightly in terms of design, but all ten feature a distinct red zipper through the laces. Abloh also brought his ironic logos to the designs, with “SHOELACES” written on some of the actual laces and “AIR” superimposed on the sides of the Nike Air VaporMax, Air Jordan I and Air Presto shoes.
The first five sneakers from “The Ten” project – the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax – will be pre-released in New York (September 9-13), London (18 September 22), Milan (September 21-25) and Paris (September 26-30) in NikeLab stores.
The full collection will launch in November at NikeLab stores and select retailers around the world.
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