Nike collaborated with Taiwanese architect and engineer Arthur Huang to redesign the Air Max shoebox, making it sustainable and responsible. For Arthur, the Nike Air demonstrates a perfect balance between performance and durability. “It cushions while reducing material usage.”
Reflecting the need to work with materials very smartly and wisely, Arthur’s new shoebox design for the Air Max turns “pollution into solution” by being completely recycled from milk jugs and coffee lids. . The HDPE box comes with a stackable structure and is much more memorable and reusable than the traditional cardboard box. It comes with a double-lid structure that allows you to store both shoes independently. Holes in the packaging allow you to preview the product before purchase, and can even be used to transform the box into a backpack or a handbag by simply inserting strings.
The new shoebox pays homage in many ways to Nike’s wasteless Flyknit technology by significantly minimizing its own footprint. Moreover, it is specially designed for the NikeLab Air Max 1 Royal, which is also made from recycled materials.
Creator: Arthur Huang (Miniwiz) for NikeLab