There is no such thing as a little controversy to drive up the prices of rare items on the black market, uh, online retail resale sites.
After Nike pulled its July 4 Air Max 1 Quick Strike from stores at the last minute on Monday, the price of shoes with Betsy Ross’s original American flag sewn onto the heel soared like fireworks.
On the StockX website Tuesday, some of those who were able to get their hands on the kicks were asking $ 2,500 a pair. That’s quite the markup in the $ 140 price tag that Nike was going to attach to the red, white, and blue sneakers.
Nike’s official reason for asking retail stores to return the shoes, which were due to be scrapped on Monday, lacked specifics.
âNike chose not to release the Air Max 1 Quick Strike on July 4 because it featured an older version of the American flag,â he said in a statement.
Nobody understood this during the pre-production and production phases?
Unofficial accounting, as first reported by The Wall Street Journal, filled in the gaps: Colin Kaepernick objected to it, and Nike responded by saying, âHey, there’s only 13 stars out of there. this flag! It’s really old!
Kaepernick reportedly said he and others found the shoe offensive because it was linked to the era of slavery in the United States.
âThey’re going for $ 2,500 – it’s crazy,â said sneakerhead Dominic DiSanti, 36. “Once the controversy is over, it will be interesting to see in a month, maybe six months if they keep their value.”
DiSanti, who started collecting shoes at the age of 17 but says he’s been cutting back in recent years, says getting something rare is a draw for many collectors.
âWith the situation getting worse, you know (Air Max 1 flag shoes) are going to be a lot rarer,â he said.
Last year, Nike commemorated the 30th anniversary of its “Just Do It” campaign by featuring the former San Francisco 49ers quarterback on its commercials. The campaign slogan around Kaepernick read: âBelieve in something. Even if it means sacrificing everything.
Kaepernick, arguably the most polarizing athlete of our time, has a lot of traction with Nike. He stopped being just a quarterback in 2016 when he began kneeling during pre-game performances of the national anthem in what he called a protest against police brutality against the black community.
He inspired a protest movement in the NFL and other sports, but he was unable to find a job in the NFL after giving up his contract with the 49ers after the 2017 season.
He then filed a grievance claiming the NFL colluded to keep him out of the league. The two sides reached a confidential agreement earlier this year.
After hearing about his influence with the withdrawal of the Betsy Ross sneaks, Kaepernick is again in controversy.
“The athlete speaks and Nike tilts,” Thelip95032 wrote in a Hypebeast discussion.
Some of the comments echoed the division Kaepernick created with his position on the national anthem.
âWTF is already giving up on Kaepernick !!!! Maybe he should just move to another country if he’s having so many problems with this one,â said Mark Smitty Neal.
To which Noddyjonesrevenge replied: “I wish the bad man could go away and not resist what he believes in the ‘land of the free’ waaaaa waaaa waaaa”
A similar discussion took place on Reddit, where one commentator questioned whether Nike had concocted the controversy.
âNike knows their audience,â 5_on_the_floor wrote. âThe whole brand is built on rebellious attitudes and characters, since John McEnroe. Her initial seizures were organic, but Nike loved the attention and encouraged her to do it more. Kaep fits perfectly into this mold. I wouldn’t be surprised if everything was orchestrated, and they never intended to release the shoes in the first place.
And there was this comment from Durden_Tyler_Durden: “Who is going to win this outrage contest and how?” When will we have to reject the 50-star flag because of something? Should we simply abolish the flags? Top five? And the reviews? Outlaw all forms of unapproved speech? What about thought crimes? Where does this trip go and how can I get off? “
Did you like this story? Read more of Cicero Estrella’s entertainment reviews here, and follow more celebrity news.