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Apparently Colin Kaepernick can still throw the home run.
On Tuesday, it was reported that Kaepernick, the 49ers quarterback turned social justice activist, had asked Nike to pass him a July 4 sneaker because of its objectionable symbolism. Nike agreed even though some products had been sent to retailers.
Nike shares have since risen 2%, according to TMZ Sports, which has swelled the company’s coffers to the tune of $ 3 billion.
On Friday, TMZ reported that Nike shares had risen slightly to $ 86.62. The market value of the company is now $ 136.38 billion.
“What I am starting to learn about Nike”, Kevin O’Leary of Shark aquarium the celebrity told TMZ, “they know how to take controversy and blow it up in publicity.”
Nike also experienced a rebound last September when it produced an ad featuring Kaepernick.
Kaepernick objected to the depiction of a 13-star American flag from the Betsy Ross era on the heel of the Flag Air Max 1 USA. Kaepernick feared that the same symbol would be used by white nationalist groups.
Initially priced at $ 120, the shoe sells for up to $ 2,500 online.