New book reveals secrets behind Virgil Abloh’s Nike sneaker designs – WWD

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Virgil Abloh has teamed up with German publisher Taschen for a table book dedicated to the ongoing collaboration between his label Off-White and sportswear giant Nike.

The designer, who as part of the partnership has produced some of the world’s most coveted sneakers, said the tome – titled “Icons” – was crafted to give the kind of glimpse of his creative thinking that doesn’t cannot be summarized in an Instagram caption.

“This book is a catalog of images of my process that are largely not on the Internet. The beauty of books is exactly that. You can rarely search Google Image for a full picture of anything, ”Abloh said in an Instagram post.

In a statement, Nike said the project was supported by The Ten, Abloh’s DIY reinvention of 10 of the brand’s iconic shoes.

“’Icons’ explores how the partnership works to unify all the intangible cultural threads associated with sneakers. The book traces the process of Abloh’s investigation and creation through the documentation of prototypes, from Abloh’s original text messages to Nike designers and treasures from the Nike archives, ”he said.

“The foundation of my practice isn’t near the end result – it’s thoroughness and process of logic. The archives are the paper trail of these artifacts, ”Abloh said in the statement. “The ‘Icons’ book is, in a way, the only revealing goal to understand that the catalog of over 50 Nike shoes that I have designed is in my mind ‘one shoe’. A story.”

The book features texts by Abloh as well as Japanese designer Hiroshi Fujiwara, writer Troy Patterson, and curator and historian Glenn Adamson. A lexicon explores the people, places, objects, ideas, materials and expressions that make up sneaker culture as a whole.

“Icons” went on sale Tuesday at selected independent bookstores, many owned by blacks, including Fulton Street Books & Coffee in Tulsa, Okla., Malik Books in Los Angeles, Semicolon Bookstore in Chicago, and The Collective in Oakland. , California.

“I believe in print and believe local bookstores are vital. Independent bookstores have always been centers of community and culture, and they deserve to be supported, ”Abloh explained on Instagram.

The book will be released on a larger scale on January 22 via the Nike Snkrs app and via Off-White and Abloh’s professional archive website, Canary Yellow. A larger release will follow on February 5 via taschen.com and global retailers.

See also:

Designers on activism: how they escalated in 2020

Virgil Abloh and Kim Jones talk about design at the Jordan Panel in Chicago

Off-White x Air Jordan IV debut at Paris Fashion Week

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