What a week for Nike.
LeBron James has revealed his latest collaboration with Nike, inspired by his belief that “African American women are some of the strongest people on the planet.” And it is bluffing.
Celebrating the power of “some incredibly strong women,” including his mother, wife and daughter, James’ HFR x LeBron 16 was unveiled at the Harlem Fashion Row Showcase Gala on Tuesday.
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“As someone who has a platform, because of what I do, I thought it was important to lend this platform to a group of people who I think are under-recognized. “James said in a press release.
“Being the son, husband and father of strong African American women, I felt like this was something I wanted to do for them and for all strong women who succeed despite what might be unfavorable to them. . “
The HFR x LeBron 16 is the result of a collaboration between GOAT and New York-based fashion collective Harlem Fashion Row, which “gives voice to multicultural designers”, especially women.
This is the very first LeBron signature shoe reinvented by designers.
Commissioned by Nike and James to reinvent the iconic LeBron 16 model of basketball legend, HFR founder Brandice Daniels enlisted designers Kimberly Goldson, Felisha Noel and Undra Celeste Duncan for the project.
The creators of Harlem Fashion Row, from left to right, Kimberly Goldson, Felisha Noel and Undra Celeste Duncan.
“We each had something that tied the four of us together based on what LeBron saw of his mother and the sacrifices she made for him,” Goldson said in a press release.
“My mom did. LeBron’s mom did the same for him. The connectivity was there between us all.”
The HFR x LeBron 16 in design.
HFR has teamed up with global Nike basketball shoe designer Meline Khatachourian and longtime James shoe designer Jason Petrie for the release.
The HFR x LeBron 16 releases September 7 in a limited version, exclusively on SNKRS in North America and nike.com.
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