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Los Angeles Lakers star LeBron James had the younger generations in mind when he helped design the LeBron XX, the first low-top edition of his signature sneaker.
“This shoe was made for the next generation, and it was with Bronny and Bryce in mind,” James said, per Swish Cultures (via Victoria Hernandez of USA today). “…I listened to the athletes. I have two in my house, so it was pretty easy. I listened to what they wanted to say. They actually attended some of the meetings with me . We all listened to them and we did it.”
Nike first unveiled the LeBron XX on September 20.
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From 👑 to the next generation.
20 years of greatness have brought us to the LeBron XX. Luxury. Smooth. Light. @Kingjames never finished building his legacy. Now is the time to create your own.
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The company produced low-top sneakers under LeBron’s signature line, but this was the first example of the 18-time All-Star bringing the style to his main kicks.
Nike is bragging how “the shoe’s technical construction was created to serve the next generation of players”. Lead designer Jason Petrie echoed James’ comments, explaining how he and his team wanted to build something that welcomed young players as well as NBA stars.