UFC light heavyweight champion Jon “Bones” Jones released his first Nike signature shoe on Friday, and it didn’t take long for fans to prove their interest.
The Nike Free Trainer 5.0 (Jon “Bones” Jones Edition) training shoe went on sale Friday at 9 am ET, and according to the fighter’s manager, it sold out online in seconds.
âThank you to everyone who supported us today,â wrote Jones manager Malki Kawa. via Instagram Friday. “Shoes sold out in less than 2 minutes !!!”
Friday’s release was the very first signature shoe released by Nike for an MMA athlete in the United States. Other fighters had Nike shoes made in their name, but only in foreign markets like Japan.
Jones’ shoe was posted via Nike.com as well as limited NikeTown stores in New York and Las Vegas.
A NikeTown representative in New York speaking to Bleacher Report on Saturday said their supply of Jones’ first shoe was nearly sold out within 24 hours. There are a few sizes left, but the majority of the shoes have already been sold in stores.
After a check on eBay.com just a day after Jones’s shoe went on sale, there were already ads with buy It Now prices as high as $ 1,499 with other auctions currently underway with figures for the shoes at $ 340.
Jones also brought out a signature Nike t-shirt alongside his shoe, and according to Nike.com, âUp to Meâ clothes were also sold on the first day.
While the total number of shoes and shirts produced has not been given, it is still an impressive feat for a first-time Nike athlete to have a sale in this kind of timeline.
Jones signed his contract with Nike in 2012, and this is the first clothing and footwear series launched by the sportswear giant since placing it under their umbrella.
The outing coincides with Jones’ next fight, which takes place next Saturday night in Newark, NJ as the main fight of UFC 159. Jones will face his colleague Ultimate Fighter 17 Coach Chael Sonnen with the UFC light heavyweight title on the line.
Damon Martin is a featured columnist for Bleacher Report