Last year, Fruity Pebbles launched several new products and launched several collaborations in commemoration of their 50th anniversary, but while the landmark cereal’s milestone anniversary may be behind it, the fun and celebration don’t stop. . This year, to celebrate National Cereal Day on March 7th, Fruity Pebbles Cereal is teaming up with iconic sports brand Nike and basketball superstar LeBron James for a colorful and magical way to celebrate with the release of the Nike LeBron James 19 Low Magic Fruity Pebbles. as well as a new cereal: Magic Fruity Pebbles.
The new Nike LeBron James 19 Low Magic Fruity Pebbles Shoe is a colorful pair of sneakers that feature an actual photograph of the red and yellow Magic Pebbles cereal flakes, but the real magic is the 19 Low’s new Photochromic DCS technology. According to a press release, the shoe’s airbag uses the power of UV sunlight to change from a completely transparent Air unit to a purple colorway.
“Having an original pair of my Nike sneakers paying homage to my favorite cereal growing up is surreal,” James said. “Putting them on and seeing the colorway come to life is even better.”
“The PEBBLES brand is about finding new ways to surprise and excite fans,” said Leah Broeders, licensing manager for PEBBLES cereals. “We’re thrilled to partner with Nike to launch this one-of-a-kind color-changing collaboration just in time for National Cereal Day. When we learned that LeBron was a HUGE cereal fan as a kid, we knew It was a no-brainer. It really is the greatest partnership since the Stone Age!”
And it’s not just the shoe that gets a fun colorway. Magic Fruity Pebbles Cereal mirrors shoe coloring with crisp, red and yellow rice flakes that magically turn your milk purple with the same iconic taste of regular Fruity Pebbles. The cereal will be available for a limited time and will go on sale at select retailers nationwide on March 7. Each cereal box includes an on-pack promotion that offers fans 20% off a single item at Nike.com as well as a raffle for a chance to win a pair of Nike LeBron 19 Low Edition shoes. ultra-limited. You can learn more at MagicFruityPebbles.com. Additionally, Pebbles hosts a Yabba Dabba Dunk contest for kids ages 6-15. Starting March 10, people can submit their most creative dunks and kicks to createwithpebbles.com for a chance to win a year’s supply of Pebbles cereal and a chance to be featured on the Jumbotron in a game. professional basketball.
Are you going to check out Magic Fruity Pebbles? Let us know in the comments!