Fruity Pebbles cereal partners with Nike and LeBron James to create new Nike LeBron James 19 Low Magic Fruity Pebbles shoe and new Magic fruit pebbles cereal.
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Inspired by LeBron James’ favorite childhood cereal and designed in collaboration by Nike and Pebbles, the new Nike LeBron James 19 Low Magic Fruity Pebbles is a colorful pair of sneakers that features an actual photograph of the red and yellow Magic Pebbles cereal flakes.
The new 19 Lows use DCS photochromic technology where the shoe’s airbag uses the power of UV light from the sun to turn a completely transparent Air unit into a purple colourway. This first Fruity Pebbles x LeBron collaboration means fans everywhere can unlock two colorways, both on and off the court.
The launch of the shoe is timed to partner with the release of new Magic fruit pebbles cereal. The new cereal variety features crispy, red and yellow rice flakes that magically turn milk purple, all with the same taste you expect and from Fruity Pebbles.
Available for a limited time only, each box of Magic Fruity Pebbles features an on-pack promotion that gives all fans 20% off a single item at Nike.com, and a raffle for a chance to win a pair of the ultra-limited edition. Nike LeBron19 Low shoes that change color. Full terms and conditions are available at MagicFruityPebbles.com.
Magic Fruity Pebbles can be found at select retailers nationwide from March 72022 while supplies last.
Image via Fruity Pebbles