If you haven’t noticed, Nike products are getting harder and harder to find in stores.
The famous sportswear and sneaker company has cut ties with some of the biggest shoe retailers in the country.
Today, Foot Locker, another popular shoe retailer, is preparing to remove Nike products from its shelves.
Foot Locker announced last week that no supplier is expected to represent more than 60% of its business in 2022. Nike represented 70% of Foot Locker’s business in 2021 and 75% in 2020.
“This change reflects Nike’s accelerated strategic shift towards direct-to-consumer and Foot Locker’s ongoing brand and category diversification efforts,” Foot Locker chief financial officer Andrew Page told a conference call. telephone.
Foot Locker will build on existing relationships with brands such as New Balance, Puma and Crocs to fill the void.
Nike wants to offer its customers a “premium experience” by taking more of a direct-to-consumer business approach. The company plans to designate certain stores, or sections of stores, solely for Nike products.
Nike has yet to announce what action it will take at retailers like Dick’s Sporting Goods and Finish Line.
Previously, Nike removed products from Dillard’s, Macy’s, Urban Outfitters, Olympia Sports, Shoe Show and Zappos, and more recently from DSW stores.
There are currently 34 Foot Locker stores in New Jersey and over 2,900 nationwide.
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