Whether or not John Geiger can prevail in his legal battle with Nike remains to be seen, but the custom sneaker designer has already proven himself to be the most stubborn of opponents.
Geiger has announced that he is launching his first NFTs, and he will do so using the lawsuit Nike has filed against him. The GF-01 sneaker from Geiger, the lookalike of Air Force 1 that has been the subject of a lawsuit, is ready to strike, in gold, silver and bronze. Each token will come with a physical version of the respective sneaker designed as a work of art, as well as a copy of Nike’s lawsuit signed by Geiger.
“The JG Lawsuit NFT will leverage our lawsuit against Nike, which has created even more followers as Nike continues to engage in frivolous lawsuits that appear only to slow the momentum of its competition,” Geiger said in a Liberation.
Nike’s latest suit — Last week, a judge denied Geiger’s motion to dismiss Nike’s lawsuit against him. Geiger had argued that Nike could not claim a trademark because the dress of his and Nike’s sneakers were primarily functional and lacked distinctiveness. Nike’s position was upheld by the judge, saying the company had made an adequate claim for “the total composition of the AF1 sneakers” as “non-functional” and allowing the lawsuit to proceed.
Nike added Geiger as a co-defendant in August in an existing lawsuit against La La Land Production and Design Inc., maker of Geiger and Warren Lotas. The latter designer made a deal with Nike over his bootleg Dunks, but Nike’s targeting of La La Land shows his intention to hold all parties involved accountable.
Geiger is accused of “marketing and selling footwear using Nike’s registered Air Force 1 trade dress” with its GF-01 sneakers, which, according to Nike, “knowingly and intentionally creates confusion in the marketplace and capitalizes on the reputation of Nike and the reputation of its iconic shoes.”
Geiger has been firm in his public repudiations against Nike’s suit and, with his NFTs, doesn’t seem afraid to provoke the sportswear giant further. He’s launched a Discord server where updates will be given on how to buy his first NFTs – assuming, of course, that Nike isn’t able to stop the sale before it even starts.