- Nike’s Betsy Ross flag-themed sneakers were selling online for more than $ 2,000 after the company decided not to release the sneakers.
- A pair of sneakers sold on sneaker resale site StockX Tuesday morning for $ 2,499, more than 20 times the retail price of $ 120.
- On Tuesday afternoon, StockX CEO Scott Cutler announced that the company would be removing the sneakers from the site “because selling this product on our platform does not match our value system.”
- Nike decided not to launch the Air Max 1 USA this week after former NFL player Colin Kaepernick said he and others found the shoe offensive, The Wall Street Journal reported.
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Nike’s Air Max 1 USA shoes were selling online for 20 times the original retail price after the sportswear brand removed the sneakers. Now one of the top sneaker dealers has taken the shoe off.
On Monday, the Wall Street Journal reported that Nike had withdrawn the Air Max 1 USA – slated for launch this week – after former NFL player Colin Kaepernick said he and others found the offensive shoes on the theme of the American flag.
The sneaker featured an image of the “Betsy Ross” flag, which has 13 white stars and was created in the 1770s. Some have linked this specific version of the American flag to slavery and white supremacy, as in the case of ‘a 2016 high school football game in Grand Rapids, Michigan.
Read more: Nike faces backlash on social media after removing the shoe design from the American flag days before July 4
Nike asked retailers return the shoes after shipping them, reported The Journal, and do not sell the sneakers on its website.
However, some people got their hands on the Air Max 1 USA before Nike spoke out against its official release.
Earlier on Tuesday, dealers were picking up the money.
Air Max 1 USA sneakers were selling for hundreds if not thousands of dollars on resale sites like StockX. At 11:13 am ET, the last sale of an Air Max 1 USA on StockX was $ 2,499. On average, people paid $ 608 for the sneakers when ordering through StockX.
On Tuesday afternoon, StockX CEO Scott Cutler announced that the company would be removing the Air Max 1 USA from the site.
“We have decided to remove the Nike Air Max 1 USA from our site today and ban any further sale of this item on @StockX because the sale of this product on our platform does not match our value system,” Cutler tweeted at 2:13 p.m. ET.
Nike faced backlash for pulling the sneakers, with some arguing it was unpatriotic for the company to listen to Kaepernick’s concerns and decide not to take the shoes out.
âNike chose not to release the Air Max 1 Quick Strike on July 4 because it featured an older version of the American flag,â a Nike representative wrote in an email to INSIDER.