- StockX has just surpassed 10 million lifetime sales, the company said in a report on Monday.
- The main resale platform had its two biggest months in May and June in terms of buyers.
- More than 40,000 pairs of Jordan 13 “Flint” sold on the platform in June, making it the best-selling sneaker in StockX history.
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Like many resale platforms, StockX has seen tremendous growth over the past couple of months.
In a report released on Monday, the five-year-old company said it had surpassed 10 million lifetime sales and had its two biggest months in May and June in terms of buyers.
According to the report, the Jordan 13 âFlintâ became the best-selling sneaker in StockX history, with more than 40,000 pairs sold in June. The sneaker was recently relaunched in a May 2020 release, marking the third time the silhouette has been reintroduced to the public, with previous launches taking place in 2005 and 2010.
StockX senior economist Jesse Einhorn told Yahoo Finance that the growing demand for the model, which has outpaced sales of the popular Jordan “Bred” 11 model, could be attributed, at least in part, to the release in May of ESPN’s Jordan-focused documentary “The Last Danser.”
The 10-part documentary series, which wrapped up on Sunday, May 17, followed NBA legend Michael Jordan and the Chicago Bulls through the 1997-98 season and featured a variety of iconic body shapes and colourways. ‘Air Jordan, including the Jordan 13. After the Premiere series, StockX reportedly saw Jordan Brand jump 63%, with orders rising 90% on the launch day of the series.
âI think this is a testament to the momentum the StockX and Jordan brands are enjoying from ‘The Last Dance’, especially since it’s not a figure we’ve seen huge sales volumes on in the past. “Einhorn told Yahoo Finance. “And to make it sell better than the vacation version of Jordan 11 and a bunch of other really huge Jordan versions, that’s huge.”
In general, the Jordan 13 is considered less popular than the timeless Air Jordan 1. However, the Jordan 13’s extended screen time in the recent documentary helped spark the pair’s interest across the platform. .
As the pairs of this figure increased in the weeks following the documentary, the value mostly returned to normal; the pairs originally retailed for $ 190 and currently sell for around $ 250 on StockX.
âThe Jordan 13 was the last shoe he wore for a full season with the Bulls, so it’s seen in the footage in the documentary more than most Air Jordans,â content manager Zack Schlemmer told Business Insider. of the Stadium Goods resale site. in May.
In addition to the success of the Jordan 13 âFlint,â StockX also reported that prices for the Ferris Bueller Nike SB Dunk sneakers rose 50% in May after Kylie Jenner wore them in a photo on Instagram.
In general, the resale industry has emerged virtually unscathed from the coronavirus pandemic in terms of sales and interest. Over the past six months, StockX has seen some of its biggest selling days in its history, with 18 of the company’s 20 best selling days in the second quarter of 2020.